Winds of Change

Two years back, around this time, we launched Blend of Tea. This year, we launch our second enterprise - Eight Winds. My quest for world domination starts with cleaning things up, and this is another step towards building the foundation for tomorrow. 8W is a business solutions company, specializing in digital social marketing. We offer strategy, services, content, consulting and training - the works, including open source e-commerce. We set ourselves up as November set in and executed our first delivery on November 18, 2014. Our very first outing outing was the 4th Hyderabad Bloggers Meet held at Saptaparni on December 7, 2014.

If you are interested in mastering the heart of social media, or are ready to answer difficult questions about why you do what you do, or just need help selling something without breaking the law, do look us up. We are open for business on weekdays at Punjagutta, Hyderabad.

What are Eight Winds? The concept of the “eight winds” is described in several Buddhist works such as The Treatise on the Stage of Buddhahood Sutra. It later shows up in a letter written by Nichiren Daishonin in the 13th century. He advises his followers not to be swayed by their attachment to prosperity, honor, praise, or pleasure (the four favorable winds), or by their aversion to decline, disgrace, censure, or suffering (the four adverse winds).

Here is something I found on another blog that explains it way better than I could. “The eight worldly winds are pleasure and pain, praise and blame, fame and disrepute, gain and loss. These are pairs of opposites:  one we are attracted to, the other repulsed by.   The conditions of their blowing are beyond us and can’t be controlled.  We get carried away by these winds and can lose our course easily.  Pleasure, fame, praise and gain all make us feel good, like the stock market on an upward swing.  We may get a big head with fame, lose sight of our responsibilities with pleasure, rely on external validation with praise, or feel exceedingly comfortable with gain.  These things we all desire and delude our clear minds.  Conversely, we can be carried away by their opposites.  We can become absorbed by our pain, our esteem can suffer from disrepute, feel excessively guilty with too much blame, and loss can leave with us with endless grief.  Being swept away by any of these 8 winds causes  emotional instability.  Stirring things up they cloud are clarity.  Just set a course sailing down the middle–not directly against the wind nor with it–and respond with the tiller to keep things straight.   Accept each wind without following it, realizing its conditions are impermanent. Then when the wind changes direction you can respond flexibly."
Disclaimer: For those who have been following this blog over the years, you will know exactly what it means when your favorite authors chooses to join the very industry that his life's work has been against. And yet, I am excited and upbeat, and can't wait to hear what you have to say. I have already received payment for writing this post, and it is in currency that the world is yet to learn to value.


  1. Congratulations, and I wish you success in both of your endeavors.
    However, I personally am conflicted. I sometimes think that my own blog could benefit from the services that you now provide. However, I have another friend (and who is also in Hyderabad!) who also is proficient in similar business services. In short, if and when I do feel the need for these services then I am not certain to whom I shall turn.
    Regardless, I have linked both of your endeavors in my blog post

  2. Congratulations, Subho! If we must have someone who will dominate this world, I'd rather it be you. I wish you a ninth wind - one which doesn't blow, but calms with tranquillity - as you set sail. Onwards and upwards.

  3. Congratulations. May you succeed in this mighty endeavor.

  4. I had never heard of the Eight Winds before! Thanks for sharing!


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