This blog, which started out as a personal journal, is called a Jejune Diet because when I started writing what I felt about where we were headed as a society, I did not think it would be of interest to anyone. Time and a steadily growing readership has proven me wrong. A diet is what we feed ourselves, and in these materialistic times, we rarely pay attention to what we feed our minds. This blog emphasizes the importance of what we feed on intellectually, spiritually, and emotionally. Jejune means uninteresting, and much of personal growth work seems uninteresting, time consuming and perhaps painful. Why audit your values when you can pop Prozac instead? Yet, this Jejune Diet is perhaps the only thing that can spur us on to discover our true potential and "save the world" from the clutches of conspicuous over-consumption.
A Jejune Diet is a tested way to happiness, contentment, and success in a world overrun by vanity and greed.
I spent my earlier years in Kolkata, Hazaribag, Mumbai, Munger, and Bangalore before settling down in Hyderabad in 1998. After spending a few years working with the terminally ill, addicts and alcoholics and their families, I gave up my pursuit of psychotherapy as a calling and switched to a career in the corporate world in the healthcare documentation industry.
I had always wanted to do "something meaningful" with my life, but it remained on my "someday" list. Fortunately, a series of life events helped me to re-evaluate my life, and in 2006, I was able to take a decision to devote myself to what my heart desired - a simple, ethical, and value-creating life.
It took me another five years of undergoing severe persecution and expiation before I was able to break free from my past and set out on a new life. I quit my job, began writing and blogging, and started to actively explore ways of helping others make positive changes to their lives.
This decision involved making significant changes to our lifestyle, since one cannot preach what one does not practice. The first few months were very challenging as we seemed to be swimming against very strong currents. As time passed, and we persisted in our new lifestyle and habits, we found new friends, rediscovered old ones, and found support from the most unexpected quarters. We found the universe responding to our need for creating an ethical society around us, not just in our immediate environment but also globally, as the world came together to try and answer the questions that we have been asking of ourselves.
We also learned more about the power of social media to further causes and businesses, and began offering our services as social media marketing and digital branding consultants. Over the years, we have been blessed by the patronage of some of the most respected names across domains. We are honored by their trust in us to build, manage, and enhance their online presence. You can view my professional profile on LinkedIn here. We also translated our love for tea and all things organic into an experiment in ethical business and set up an online curated catalog of fine tea.
I love (and speak and write about) music, mainly Jazz, Classic Rock, and both Eastern and Western Classical. I am an amateur photographer and see little hope of graduating in this lifetime. I enjoy eating good food and cooking good food. I write poetry and create artwork that I mostly keep to myself. I am a tea fanatic and can drive people crazy with tea and tea talk. I view movies as an artform and not an entertainment industry, which rules out a lot of films, but leaves me with the best of creative cinema. I look forward to intelligent writing and conversation, and I am a keen student of people and motivations. I wish to be remembered as someone who understood, cared, and did something about it.