About SJD

My name is Subhorup Dasgupta. My friends call me Subho, so that makes you, dear reader of Subho's Jejune Diet, my friend.


Jejune Diet
This blog, which started out as a personal journal, is called a Jejune Diet because when I started writing what I felt about where we were headed as a society, I did not think it would be of interest to anyone. Time and a steadily growing readership has proven me wrong. A diet is what we feed ourselves, and in these materialistic times, we rarely pay attention to what we feed our minds. This blog emphasizes the importance of what we feed on intellectually, spiritually, and emotionally. Jejune means uninteresting, and much of personal growth work seems uninteresting, time consuming and perhaps painful. Why audit your values when you can pop Prozac instead? Yet, this Jejune Diet is perhaps the only thing that can spur us on to discover our true potential and "save the world" from the clutches of conspicuous over-consumption.

A Jejune Diet is a tested way to happiness, contentment, and success in a world overrun by vanity and greed.

My Journey
I spent my earlier years in Kolkata, Hazaribag, Mumbai, Munger, and Bangalore before settling down in Hyderabad in 1998. After spending a few years working with the terminally ill, addicts and alcoholics and their families, I gave up my pursuit of psychotherapy as a calling and switched to a career in the corporate world in the healthcare documentation industry.

I had always wanted to do "something meaningful" with my life, but it remained on my "someday" list. Fortunately, a series of life events helped me to re-evaluate my life, and in 2006, I was able to take a decision to devote myself to what my heart desired - a simple, ethical, and value-creating life.

It took me another five years of undergoing severe persecution and expiation before I was able to break free from my past and set out on a new life. I quit my job, began writing and blogging, and started to actively explore ways of helping others make positive changes to their lives.

This decision involved making significant changes to our lifestyle, since one cannot preach what one does not practice. The first few months were very challenging as we seemed to be swimming against very strong currents. As time passed, and we persisted in our new lifestyle and habits, we found new friends, rediscovered old ones, and found support from the most unexpected quarters. We found the universe responding to our need for creating an ethical society around us, not just in our immediate environment but also globally, as the world came together to try and answer the questions that we have been asking of ourselves.


We also learned more about the power of social media to further causes and businesses, and began offering our services as social media marketing and digital branding consultants. Over the years, we have been blessed by the patronage of some of the most respected names across domains. We are honored by their trust in us to build, manage, and enhance their online presence. You can view my professional profile on LinkedIn here. We also translated our love for tea and all things organic into an experiment in ethical business and set up an online curated catalog of fine tea.

My Interests
I love (and speak and write about) music, mainly Jazz, Classic Rock, and both Eastern and Western Classical. I am an amateur photographer and see little hope of graduating in this lifetime. I enjoy eating good food and cooking good food. I write poetry and create artwork that I mostly keep to myself. I am a tea fanatic and can drive people crazy with tea and tea talk. I view movies as an artform and not an entertainment industry, which rules out a lot of films, but leaves me with the best of creative cinema. I look forward to intelligent writing and conversation, and I am a keen student of people and motivations. I wish to be remembered as someone who understood, cared, and did something about it.

To know more about my work and how we can work to create value together, please visit our contact us page.

10 comments:

  1. Hi, I enjoyed reading every word of your profile. Will take time and read your postings too. May you get get on your platter all the things being looked forward.

    Venkata

    ReplyDelete
  2. Thanks for sharing so much about yourself Subho (that makes me a friend now :-)). The variety of topics you cover is awe-inspiring. So here's a little Easter cheer from my blog to yours. Do check it out at http://averilgomes.wordpress.com/2012/04/12/sunshine-versatile-and-a-plateful-of-pakoras/

    Have a great day.

    ReplyDelete
  3. Hi Shubho! Hopped onto your blog as referred by a very close friend of ours - Anrudha. Must say, we do tread a similar path sometimes, specially at the food junctions. Will take time going through all your posts - but juts wanted to say a quick Hi and the fact that I shall definitely be following your posts.

    I blog or rather unblog on food and travel journeys, inspired by people, places and moments - Do drop in when you have time and leave your feedback...

    Happy blogging:)

    ReplyDelete
  4. Hi Shubho! Hopped onto your blog as referred by a very close friend of ours - Anrudha. Must say, we do tread a similar path sometimes, specially at the food junctions. Will take time going through all your posts - but juts wanted to say a quick Hi and the fact that I shall definitely be following your posts.

    I blog or rather unblog on food and travel journeys, inspired by people, places and moments - Do drop in when you have time and leave your feedback...

    Happy blogging:)

    ReplyDelete
  5. subho! its so nice to see this page in the blog. I have been looking for it ever since I blogroll-ed you! :-) Psychotherapist? That makes sense with the wonderful writing about addiction. you create art and keep it to yourself?? :( I am definitely inspired to throw it all to the wind and do what i love (do it more, that is)! look forward to the post I tagged you on :-)

    ReplyDelete
  6. बहुत बढ़िया सर जी
    ज़िंदगी अपने आप मे कहानी है
    आपकी कहानी प्रेरणा श्रोत है

    आपका परिचय भी मेरी लिए कविता हो गया
    ये कविता लिख दी

    कल को पेड़ होना है

    ReplyDelete
  7. Quite interesting blog . Liked your selction of subjects of your posts. I have added to it my reader.
    Keep Blogging.


    M C Pargaien


    anubhootiviewsnews.blogspot.in

    ReplyDelete
  8. Glad to meet you (digital acquaintance sounds more cool I guess) friend :-)
    After reading your 'About Me' section I came to find to find out that amateur photography and cooking (sans 'good') is a common interest for both of us...
    Anyway I would love to bookmark your fibrous diet... Keep blogging!!!

    ReplyDelete
  9. Very interesting to read.I am happy i have come to know a fine humane individual.
    All the best in your pursuits.

    ReplyDelete
  10. Cool, reinvention is the name of the game. Keep on rolling

    ReplyDelete

Dialog is the path to peace, and this blog is all about dialog, peace and love. Go ahead and join in.

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